Drūmi is a Boston-based, luxury, eco-conscious hybrid mattress brand, founded by brother and sister team Girish and Kanchan Nebhwani. They founded Drūmi to bring a resort-quality mattress to the residential market so that people can get a vacation-quality night’s sleep in their own homes. Unlike other mattress brands, this is not a “bed in a box”. Drūmi mattresses do not come rolled up inside lots of wasteful packaging. They are hand delivered and installed by their “green glove” team. There is no chemical smell and the mattress outer-cover is made with recycled plastics recovered from the ocean.
We recently chatted with the founders to discuss why they founded the company, what separates their brand from all the “bed-in-a-box” options out there and what they are excited about this summer as things reopen.
Why did you start a hybrid mattress brand?
Our family has been in the mattress and furniture industry for over 20 years. It has always been our dream to follow in the footsteps of the family’s successes with a product of our own that not only brings solutions to the sleep deprived, but also embodies the history and culture of the island life we fondly grew up in.
We’ve studied the market and seen mattress companies springing up overnight – but we couldn’t find a mattress that is luxurious, hand delivered, and sustainable, all while reducing waste and protecting the ocean. That’s why we designed Drūmi, the first online mattress company in the United States to support the SEAQUAL INITIATIVE.
SEAQUAL® YARN is crafted by removing plastic from the ocean and weaving it into high-quality textiles. This material is used in conjunction with organic cotton and polyester in the mattress’s outer cover to make it soft, strong and sustainable. Every Drūmi queen-sized mattress cover helps to remove about 35 plastic bottles from the ocean.
How does the “hybrid technology” in your mattress provide a “resort level” type of sleep?
Drūmi’s hybrid mattress is designed with all kinds of sleepers in mind, providing the perfect “sweet spot” between firm and soft with superior support, pressure relief and cooling abilities to ensure a deeper and more restorative sleep every night.
The hybrid mattresses offer a “best of both worlds” approach to mattress design, combining the responsive, contoured support of a foam mattress with the structure, spinal support and bounce of innerspring coils. The mattress uses a combination of foam, latex, and pocketed coils. The hybrid design allows for better airflow, superior pressure relief, and reduced motion transfer. What this means is that if you are sleeping with a partner who moves a lot, you will not be disturbed.
Are people who sleep on a Drūmi mattress likely to be cooler at night than memory foam mattress users?
The Drūmi mattress is designed to help people sleep cooler at night. The hybrid design allows for better air flow due to the Serene® foam layer, Talalay latex and individually wrapped pocketed coils.
Serene® Foam is enhanced with billions of microscopic air capsules which help reduce pressure on critical areas of the body. The foam layer also self-adjusts to individual body contours but unlike memory foam, it is not temperature sensitive. While many memory foam mattresses trap heat and “sleep hot”, Serene® Foam’s excellent ventilation helps maintain a comfortable body temperature and dissipates heat about four times faster than memory foam.
Talalay latex breathes up to seven times better than other types of latex or foam products. As a result, it helps body heat dissipate and sleep cooler.
The pocketed coils are wrapped in an individual fabric encasement to provide greater support, durability, breathability. The pocketed coils allow air to move throughout the mattress, which doesn’t trap as much heat as memory foam mattresses.
How does your “green glove service” work? What are you doing to maintain COVID-19 safety?
Our Green Glove Delivery service comes free with every mattress. Our experts will set up your new Drūmi mattress in your room of choice, and remove your old mattress for free, all while minimizing wasteful packaging and plastics at every stage from design to delivery.
Once you place an order for your mattress, you will receive an order confirmation email. Our delivery partner will then send you an email and text message with a link to schedule your delivery date with a four-hour delivery window. After your delivery has been scheduled, you will receive a reminder call one hour before your delivery.
At Drūmi, we prioritize the health and safety of our members, and valued customers. With this in mind, we have implemented additional sanitizing precautions and safety measures to ensure we continue to put our clients first.
- When the delivery team arrives at the customer’s house, they will knock on the customer’s door and keep a 6-foot distance from the customer.
- The delivery team will then ask the customer if it is safe for them to proceed with the delivery.
- During the delivery, the team wears gloves and a mask.
- Once the set-up is complete, sanitary wipes will be used to clean off any surfaces team members came in contact with.
- In the event the delivery team cannot place a delivery due to an unsafe situation, they will return the product to the warehouse and reconnect with a customer on the next suitable delivery date.
Do you think the pandemic has made people more health conscious?
The pandemic has impacted people in many different ways. This sudden stillness has given people who have been fortunate to have access to good food, safe housing, and jobs the time to focus on their health and build up their immune system.
With more time at home, people are exploring different recipes in the kitchen and taking the time to eat healthier meals filled with fruits and vegetables. While it’s tempting to snack and eat processed junk food, people are trying their best to fuel their bodies with the right food as nutrition is one of the key immunity boosters.
Workouts have also become more accessible with many gyms and instructors offering virtual/online classes. Being stuck at home, people have also started to take more walks outside and get fresh air.
Sleep has also become a priority for many people. Getting quality sleep helps you feel better, both mentally and physically and boosts your immune system. Overall, proper health and nutrition allows you to perform better both at home and work. It gives you the ability to better take care of yourself and people around you.
Being health conscious doesn’t just mean taking care of yourself but also the planet. Cleaner air, less plastic in our oceans, and more trees helps improve air quality, reduces diseases, and decreases the amount of carbon dioxide in the atmosphere. We therefore believe people have become more conscious about their health and the environment and hope that this shift in attitude is not just a phase, but a long term change.
What are you looking forward to as things begin to open up?
Being able to slowly get back to a more “normal” routine is something we are looking forward to. We have set up a good “work from home schedule” during these past few months, but it will be nice to be out a little more and interact with a few people as well. The change of atmosphere and break in schedule is always a refresher. We are also excited to go back to coffee shops and grab food from some of our favorite local restaurants.