It’s that time of year again, how time flies! The excitement begins with that first email inviting the media to attend on Wednesday, June 1 from 4-7 PM. This is a first class party atmosphere where some of the top spas show up to show off their unique spa treatments.
Media guests are urged to book their spa sample signature pampering so they get to experience
firsthand to report to their readers.
This is the west coast version, a small taste of the huge ISPA Conference and Expo in Vegas, where the best of the best share the latest in spa trends. With a powerful turnout of all media outlets, this is the ideal place for spas to see and be scene. From magazines, newspapers, television and radio stations that feature health, travel and mainstream media.
The featured spas and products this year were Island Spa, Catalina, the upgraded luxury spa at Meadowood, in Napa Valley, Jurlique, (my Fav )Epicuren Discovery, Aspira the Spa, Massage Envy, The Oaks at Ojai, Kohler Waters Spa, Spa Atlantis in Reno, NV, Resort Suite, Bellus Academy and the winner of most unique—the Eastern Vibration Himalaya Singing Bowls!
The minute you enter the event, there is a feeling of peace and calm, while the festivities are amping up with the buzz of excitement. Waitstaff is greeting you with a glass of champagne, while a full hosted bar is also a stop over in between the pampering. A catered buffet of spa food delicacies such as sautéed veggies, heirloom tomatoes with Buffalo Mozzarella, different kinds of pickled raw fish, hors d’oeuvres galore with a sampling of delectable desserts that are little bites of guiltless wonders.
The best part was the gift bag at the end so we could take home a sampling of the signature spa products and memories that will last until next year! The main focus is to entice the media to come and visit these palaces of peace and pampering, to share our excitement with our readers. Well, the whole experience was a success, while industry aficionados were able to meet and greet, while networking with media.
The setting could not have been better, with the tres elegant Montage Beverly Hills service and atmosphere. The event was a powerful reminder of how spas are becoming the go to places to destress and rejuvenate the mind/body/spirit. Because experiencing the benefits of wellness is not a luxury any more but a necessity!
If you are interested in learning more about the latest spa trends, please contact me at: firstname.lastname@example.org for a consultation. As a Spa Concierge, I create a bespoke spa experience for you and research to find the absolute best spa and treatments specifically tailor made to your dreams, desires and preferences.